Tuesday, 18 November 2014

Post-modernism exam notes

Media 18/11/14 
Intertextuality 
Distopia
Simulacra
Bricolage
Pastiche & parody 
Superficial 
Nostalgia
Hyper-reality
Prosumers 
Grand narratives 


9/11 video:
Destruction
Death 
Smoke 
Collapse

Wreck it Ralph video connection with 9/11: 
Buildings are being destroyed 
One is sad while the other is fun 

Post-modernism is making things more joyful and taking things from reality, turning it into hyper-reality, making it more enjoyable to watch. 

Collapsed - structure - genre, narrative 
Post modernism is about structures collapsing 
Existing structures/ traditional ideas is modernism 
Post modernism and modernism are binary opposites 

What are Post-modern elements of Extras ?
- Theres no depth behind fame
- Fame is almost a simulation
- You're just famous to be famous

Why is Grand Theft Auto Post-modern?
- Subvert our traditional ideas about distiniction between reality and simulation
- It immerses the person into a convincing and believable world 

Why is the Cadburys Gorilla ad Post-modern?
- It is a realistic looking gorilla being affected by music then playing the drums - hyper real
- There is no story in the advert and no connection to chocolate

What does FLOW and IMMERSION mean?
- Immersion: describes how the gamer invests imagination in the game and is absorbed into the game-world
- Flow: A state whereby an activity demands incrementally harder but increasingly pleasurable and achievable challenged while providing regular feedback on degrees of success. Flow makes immersion difficult while also feeling creating and pleasurable, so the feeling of being lost in the game-world leads to an enhanced state of 'happy hyper-reality' 

Boudrillad - can't tell the difference between reality and hyper reality - distortion of reality
Lyotard - 
Simulacra - the simulation of the online you
Nostalgia - remembering things from the past - good memories from being a child 
Post modernism is recognised because there is no depth or meaning - superficial

Family used to be the most important thing, 
Religion/Science, 
Nation - believe in their country

Post modernism is not a belief in nothing but is a group of ideas which have no been grouped together 

Money and technology has built post-modernism 


Part 2 of the lesson:
What are some key Media texts?


What are the 3 types of Post-Modernism?
- intertextual - one media text referring to another
- Parody - mocking something in an original way
- Simulacra (Simulation) - the blurring of real and 'simulated' is a familiar feature of postmodern texts, 

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