Post Modernism

Post modernism is the collapse of traditional structures, this is due to the advances in technology and the merging of genres creating hybrid genres.

Post modernism and modernism - binary opposites 

Similarcum - the distinction between media and reality has collapsed, we live in a reality defined by images and representation. 

Images refer to rah other and represent each other as reality rather than some pure reality that exists before the image represents it - hyper reality 

Baudrillard - hyper reality, simulatra. 

Exaggeration of reality, simulations of you eg Twitter instagram