This video is an example of Pastiche
This is an example of Superficial
This is an example of a Parody
This is an example of a disjointed narrative
This is an example of Hyperreality & Dystopia
This is an example of Simulacra and hybridity
This is an example of Hyperreal, Self Reflexivity
This is an example of Hyperreality
This is an example of Bricolage & Hyperreality
Tuesday 25 November 2014
Characteristics of the way Post-modernism looks
Words:
Intertextuality - one media text referring to another, the breakdown of distinction between binary divides
Parody - Mocking something in an original way, no divide between high art and mass culture
Pastiche - Imitation of another work, artist or period
Bricolage - mixing up and using different genres and styles
Homage - imitation from a respectful standpoint
The distinction between media and reality has collapsed, and we now live in a reality defined by images and representations - a state of simulacrum
Images refer to each other and represent each other as reality rather than some 'pure' reality that exists before the image represents it - hyper-reality
Hybridity - The mixing and sampling of different kinds and levels
Bricolage - This is used to refer to a process of adaptation of improvisation where aspects of one style are given quite different meanings when compared and collide with stylistic features from another or a combination of multiple.
Self Reflexivity - Is the text aware that its is itself a constructed simulation or reproduction.
Parody & Pastiche - Post Modern texts use Intertextuality to reference existing texts, sometimes as an HOMAGE
Hyperreality - Reality is no longer pure or truth - our culture is saturated by media simulations of reality that we can no longer seperate them. The blurring of real and 'simulated', especially in film and reality TV or celebrity magazines both Hyper reality and CGI in films such as Avatar.
Jamesons Nostalgia & Cultural Recycling - Using Intertextuality, Parody and Pastiche
Wolverine - atomic bomb scene:
Pastiche
Telephone Parody:
Parody
A churchill moment:
Pastiche, homage, hyperreal
Royale with cheese - pulp fiction:
Simularcra, hybridity
Wrecking ball - Miley Cyrus:
Self-refelxivity
Apex Twin - come to daddy:
Hyper-real, hybridity
Dead set Divina zombie:
Hyper real, bricolage
Conclusion to today:
Nostalgia - a way of escapism
How do you create nostalgia? Intertextuality
H/W: Watch wreck it ralph and write:
- Its 12/03/14 on the blog
How does ralph fit the words that are on the blog?
What is traditional/not traditional about him?
Intertextuality - one media text referring to another, the breakdown of distinction between binary divides
Parody - Mocking something in an original way, no divide between high art and mass culture
Pastiche - Imitation of another work, artist or period
Bricolage - mixing up and using different genres and styles
Homage - imitation from a respectful standpoint
The distinction between media and reality has collapsed, and we now live in a reality defined by images and representations - a state of simulacrum
Images refer to each other and represent each other as reality rather than some 'pure' reality that exists before the image represents it - hyper-reality
Hybridity - The mixing and sampling of different kinds and levels
Bricolage - This is used to refer to a process of adaptation of improvisation where aspects of one style are given quite different meanings when compared and collide with stylistic features from another or a combination of multiple.
Self Reflexivity - Is the text aware that its is itself a constructed simulation or reproduction.
Parody & Pastiche - Post Modern texts use Intertextuality to reference existing texts, sometimes as an HOMAGE
Hyperreality - Reality is no longer pure or truth - our culture is saturated by media simulations of reality that we can no longer seperate them. The blurring of real and 'simulated', especially in film and reality TV or celebrity magazines both Hyper reality and CGI in films such as Avatar.
Jamesons Nostalgia & Cultural Recycling - Using Intertextuality, Parody and Pastiche
Wolverine - atomic bomb scene:
Pastiche
Telephone Parody:
Parody
A churchill moment:
Pastiche, homage, hyperreal
Royale with cheese - pulp fiction:
Simularcra, hybridity
Wrecking ball - Miley Cyrus:
Self-refelxivity
Apex Twin - come to daddy:
Hyper-real, hybridity
Dead set Divina zombie:
Hyper real, bricolage
Conclusion to today:
Nostalgia - a way of escapism
How do you create nostalgia? Intertextuality
H/W: Watch wreck it ralph and write:
- Its 12/03/14 on the blog
How does ralph fit the words that are on the blog?
What is traditional/not traditional about him?
What we learned
What are 3 types of post-modernism?
Historical
Aesthetic
Philosophy
Historical
Aesthetic
Philosophy
Paragraphs on these in the essay
3 Theorists:
Boudrilliard - hyper-reality and simulation
Jameson - simulacra, hybrid
Lyotard (main 1 to look at) - collapse of structure, grand narratives
Post-modernism challenges modernism
Money (consumerism) - reputation, and
3 Theorists:
Boudrilliard - hyper-reality and simulation
Jameson - simulacra, hybrid
Lyotard (main 1 to look at) - collapse of structure, grand narratives
Post-modernism challenges modernism
Money (consumerism) - reputation, and
Technology - global communication, social media, hyper real
Emptiness - collapse of rules, lack of meaning, lack of beliefs, rejection of what we're told to believe is true
WW2, 1960s onwards we could consider as post-modernism
Emptiness - collapse of rules, lack of meaning, lack of beliefs, rejection of what we're told to believe is true
WW2, 1960s onwards we could consider as post-modernism
Continuation of modernism in post-modernism
Post modernism
1. 3 types of post modernism
- Historical
- Aesthetic
- Philosophy
(exam - will ask a question, use the 3 types of post modernism)
(exam - will ask a question, use the 3 types of post modernism)
2. 3 big theorists
- Baudrillard - swimming in a sea of science - simulacra
- Jameson - hybridity
- Lyotard - structures collapsing - first theorist to realise this
3. binary opposites - post modernism and moderism,
Post modernism - Collapsing of structures, rejection (like a relationship breakdown - gradual)
Modernism - Traditional structures
4. The foundation of post modernism is Consumerism (money) and technology - Western
5. Emptiness - wanting more, achieving aspirations - no beliefs
6. Historical event ending modernism - Second World War - doing something post modern was antisocial. 1960's 1970's
Atomic bomb - technology to wipe out the world
post modernism - the rejection in believing what you are being told is normal
Superficial & Empty - Something that appears real until looking into it further and seeing its not real. Feeling of emptiness and wanting more and more.
Parody - like intertextuality, taking ideas from other films and making a new film using these ideas. Remake of a video "taking the mick"
Pastiche - Imitating artistic work from another artist or period
Bricolage - Mixing up genres and styles
Homage - Imitation from a respectful standpoint
Hybridity - The mixing of different genres
Self Reflexivity - Is the text that it is itself a constructed simulation or reproduction.
Hyperreality - Blurring of what is real and simulated
Simulacra - Where you cannot differentiate between what is real and what is hyperreal.
Blurring of boundaries - Boundaries of time and periods in history have been blurred and have no time and no place.
Disjointed narrative structures - No typical happy ending in film.
Atomic bomb - technology to wipe out the world
post modernism - the rejection in believing what you are being told is normal
Superficial & Empty - Something that appears real until looking into it further and seeing its not real. Feeling of emptiness and wanting more and more.
Parody - like intertextuality, taking ideas from other films and making a new film using these ideas. Remake of a video "taking the mick"
Pastiche - Imitating artistic work from another artist or period
Bricolage - Mixing up genres and styles
Homage - Imitation from a respectful standpoint
Hybridity - The mixing of different genres
Self Reflexivity - Is the text that it is itself a constructed simulation or reproduction.
Hyperreality - Blurring of what is real and simulated
Simulacra - Where you cannot differentiate between what is real and what is hyperreal.
Blurring of boundaries - Boundaries of time and periods in history have been blurred and have no time and no place.
Disjointed narrative structures - No typical happy ending in film.
Nostalgia - things that already exist from the past that provide pleasure when looking back on it. Not looking at the future, to escape. Create this using intertextuality
Post Modernism
Post modernism is the collapse of traditional structures, this is due to the advances in technology and the merging of genres creating hybrid genres.
Post modernism and modernism - binary opposites
Similarcum - the distinction between media and reality has collapsed, we live in a reality defined by images and representation.
Images refer to rah other and represent each other as reality rather than some pure reality that exists before the image represents it - hyper reality
Baudrillard - hyper reality, simulatra.
Exaggeration of reality, simulations of you eg Twitter instagram
work - Modernism
Modernism and Post modernism
Post-modernism is going against the traditional structure of a media text whether it be a film or article.
Take a film for example the traditional structure to a film would be a beginning, middle and ending to the film but films commonly, Thrillers they are known to change the traditional structure, this is shown as some Thrillers tend to have the end at the beginning of the film and the beginning at the end, this is commonly done to give the audience pleasure while watching the film.
Some media texts are described as post-modern as it don't include the traditional features in it.
both of the two videos shown have a narrator to tell the viewer what is happening in the clip while it's happening to engage the audience.
Post-modernism is going against the traditional structure of a media text whether it be a film or article.
Take a film for example the traditional structure to a film would be a beginning, middle and ending to the film but films commonly, Thrillers they are known to change the traditional structure, this is shown as some Thrillers tend to have the end at the beginning of the film and the beginning at the end, this is commonly done to give the audience pleasure while watching the film.
Some media texts are described as post-modern as it don't include the traditional features in it.
both of the two videos shown have a narrator to tell the viewer what is happening in the clip while it's happening to engage the audience.
3 types of post - modernism
Historical - after modernism or against modernism
Aesthetics - way it looks
Philosophy - what they think
3 but theories (people)
-bourdrillard
-lyotard
- Jameson
Post World war 2 acting as a catalyst for postmodernism
21/11/14 Lesson
Part 1:
Define what is POST-Modernism?
Define what is POST-Modernism?
Post-modernism is media texts challenging traditonal ideas of either narrative, genre or representation.
Why is it different to Modernism?
Modernism is the traditional way of forming media texts.
What key terminology is there, which have we already encountered on the course?
Intertextuality Distopia
Simulacra Bricolage
Superficial Nostalgia
Hyper-real Prosumers
Post-modernism Collapse - Structure
Binary Opposites Flow
Immersion
Who are the Big Theorists?
Boudrillard
Lyotard
Jameson
What are some key Media texts?
What are the 3 types of Post-Modernism?
What are the characteristics of Post Modernism?
Part 2:
What is the essay about from looking at past questions:
The essay will require you to write a comparison between current post-modern media against traditional media and arguments for and against post-modernism.
Part 3:
3 aspects of post-modernism (characteristics):
- Historical (as an era – 'after' Modernism or 'against modernism', end of history/progress, cynical, what caused it, when is it?)- Aesthetic (what it looks like, style over substance, retro, nostalgia)
- Philosophy (what it thinks like – grand/meta narratives, hyper-reality, simulated)
Part 4:
Essay:
What do we mean by Post-Modern media?
Post-modern media is media created in the present day which conforms to the traditional ideas of media. Post-modernism can be seen in narrative, genre and represention throughout media texts. For example, in narrative the traditional media text would have a beginning, middle and end. Therefore a post-modern narrative will go against this and could show the end at the start of the film or have a non-linear narrative.
Post-modern media is media created in the present day which conforms to the traditional ideas of media. Post-modernism can be seen in narrative, genre and represention throughout media texts. For example, in narrative the traditional media text would have a beginning, middle and end. Therefore a post-modern narrative will go against this and could show the end at the start of the film or have a non-linear narrative.
Tuesday 18 November 2014
Post-modernism exam notes
Media 18/11/14
What are Post-modern elements of Extras ?
Intertextuality
Distopia
Simulacra
Bricolage
Pastiche & parody
Superficial
Nostalgia
Hyper-reality
Prosumers
Grand narratives
9/11 video:
Destruction
Death
Smoke
Collapse
Wreck it Ralph video connection with 9/11:
Buildings are being destroyed
One is sad while the other is fun
Post-modernism is making things more joyful and taking things from reality, turning it into hyper-reality, making it more enjoyable to watch.
Collapsed - structure - genre, narrative
Post modernism is about structures collapsing
Existing structures/ traditional ideas is modernism
Post modernism and modernism are binary opposites
- Theres no depth behind fame
- Fame is almost a simulation
- You're just famous to be famous
Why is the Cadburys Gorilla ad Post-modern?
What does FLOW and IMMERSION mean?
Part 2 of the lesson:
What are some key Media texts?
What are the 3 types of Post-Modernism?
Why is Grand Theft Auto Post-modern?
- Subvert our traditional ideas about distiniction between reality and simulation
- It immerses the person into a convincing and believable world
Why is the Cadburys Gorilla ad Post-modern?
- It is a realistic looking gorilla being affected by music then playing the drums - hyper real
- There is no story in the advert and no connection to chocolate
What does FLOW and IMMERSION mean?
- Immersion: describes how the gamer invests imagination in the game and is absorbed into the game-world
- Flow: A state whereby an activity demands incrementally harder but increasingly pleasurable and achievable challenged while providing regular feedback on degrees of success. Flow makes immersion difficult while also feeling creating and pleasurable, so the feeling of being lost in the game-world leads to an enhanced state of 'happy hyper-reality'
Boudrillad - can't tell the difference between reality and hyper reality - distortion of reality
Lyotard -
Simulacra - the simulation of the online you
Nostalgia - remembering things from the past - good memories from being a child
Post modernism is recognised because there is no depth or meaning - superficial
Family used to be the most important thing,
Religion/Science,
Nation - believe in their country
Post modernism is not a belief in nothing but is a group of ideas which have no been grouped together
Money and technology has built post-modernism
Part 2 of the lesson:
What are some key Media texts?
What are the 3 types of Post-Modernism?
- intertextual - one media text referring to another
- Parody - mocking something in an original way
- Simulacra (Simulation) - the blurring of real and 'simulated' is a familiar feature of postmodern texts,
Post modernism
Structures
Collapsing
Hyperreality
Modernism & Post modernism - Binary Opposition
Deconstruction
Immersion
Baudrillard
Lyotard
Dysmorphia
Rejection of ideas
Superficial
Belief
Consumerism - Spending money, wanting more, not satisfying needs, feel empty.
- no belief
Western World - More wealth than the rest of the world.
Distopia
Simulacra & Hyperreality - Baudrillard
Bricolage - This is used to refer to the process of adaptation or improvisation where the aspects of one style are given quite different meanings when compared and collide with stylistic features of another or a combination of multiple.
Pastiche - Pastiche is the imitation of a text’s features by another text
Parody - A parody is a work that mimics in an absurd or ridiculous way the conventions and style of another work in order to derive ridicule, ironic comment or affectionate fun.
Superficial - Appearing to be true or real only until examined more closely.
Nostalgia -
Collapsing
Hyperreality
Modernism & Post modernism - Binary Opposition
Deconstruction
Immersion
Baudrillard
Lyotard
Dysmorphia
Rejection of ideas
Superficial
Belief
Consumerism - Spending money, wanting more, not satisfying needs, feel empty.
- no belief
Western World - More wealth than the rest of the world.
Distopia
Simulacra & Hyperreality - Baudrillard
Bricolage - This is used to refer to the process of adaptation or improvisation where the aspects of one style are given quite different meanings when compared and collide with stylistic features of another or a combination of multiple.
Pastiche - Pastiche is the imitation of a text’s features by another text
Parody - A parody is a work that mimics in an absurd or ridiculous way the conventions and style of another work in order to derive ridicule, ironic comment or affectionate fun.
Superficial - Appearing to be true or real only until examined more closely.
Nostalgia -
post - modernism notes
What key terminology is there, which have we already encountered on the course?
Who are the Big Theorists?
10 things you need to know about Post-Modernism (themes, what it is)
10 Things you need to know about Postmodernism
- Postmodernism comes after Modernism and refers to living in contemporarytimes - times that react against what has come before (nostalgia).
- There is a lack of faith in anything new as Postmodernism believeseverything has been done before and nothing new can be created (hybridsand remakes).
- As Modernism celebrated science and technology Postmodernism celebrates the opposite - technology for technologies sake (Iphone).
- Postmodernism suggest there is no literal meaning under the surface of things so things become superficial and empty (Derrida).
- Postmodernism apposes "Meta Narratives" big theories or ideas that attempt to understand using the same approach (predicted grades, race theory and gender identity).
- Postmodern culture tends to be pessimistic and dystopian lacking faith in leaders, questioning right and wrong and dark in tone (terrorism, Batman and Political sleaze)
- Postmodernism suggests that knowledge has been gathered in a way that has benefited someone so can we actually trust it - has all knowledge been written from the winning team? (Foucault).
- Postmodernism celebrates the image rather than the real so we may buy things that look good but do not perform there function - style over substance (ripped jeans)
- Reality has become "hyperreal"- due to media saturation we are used to and prefer the artificial over the real experience (sweets, obesity crisis and tourism).
- Postmodernism promotes alienation from nature, other people, reality and the self - culture and society becomes inverted (social networking)
Friday 14 November 2014
Revision Notes
Genre, Representation and narrative
Genre-
To what extent does your thriller conform to traditional structures of genre?
Genre offeres pleasure to the audience yet is different pleasures.
Narrative -
Narrative is commonly known as a structure of a story which has a beginning, middle and end.
Representation-
Genre-
To what extent does your thriller conform to traditional structures of genre?
Genre offeres pleasure to the audience yet is different pleasures.
Narrative -
Narrative is commonly known as a structure of a story which has a beginning, middle and end.
Representation-
To what extent does your Thriller conform to traditional structures of representations?
Our Thriller does conform to some traditional theories but challenges some that may not conform to the ‘traditional structure.
Tuesday 11 November 2014
Consumerism
Everything costs money
Russell Brand:
If you wanna be happy you have to have people adore you and have money
Lacker happiness in glamour and future
Can't make yourself happy by getting famous
People who say the system works, it only works for them - only works for upper class, people who go against it are marginalised
We're given a choice but it's not what we want
Being told to buy more things to make you happy
Moderism and Post-modernism in our music video
Genre
- Jason Mittel: use genre to sell to the audience - using the mix of R&B and soul sells to a bigger audience and mixes the two types of music - conforms to this (modernism)
- Rick Altman - offers audience a set of 'pleasures' - our music video and song offer emotional pleasures because it offers the audience to relate to the song - conforms (modernism)
- David Buckingham - genre is not simply given - show the genre through what is contained - conforms
Representation
- David Gauntlett - identities are not given but constructed - the image of the girl is shown throughout the video and the audience build up their own idea of the identity
- Julian McDougall - reality and media becomes blurred and invisible to us - the story shown in our video can be seen as relatable and is a very realistic and understandable story - conforms
- Laura Mulvey - dominant point of view is masculine - we do not have a masculine point of view and the point of view is just from our main character as though we are watching over her - does not conform
Narrative
- Tzetvan Todorov - has a structure of equilibrium - our character is sad at the start, then starts realising that she is better than she thinks and is happy at the end - conforms
- Tim O'Sullivan - media texts has some type of story - our music video has a story with a beginning, middle and end - conforms
- Kate Domaille - every story fits into one of 8 narrative types - our music video does not conform to this because it does not fit into any of the 8 narrative types
- Jason Mittel: use genre to sell to the audience - using the mix of R&B and soul sells to a bigger audience and mixes the two types of music - conforms to this (modernism)
- Rick Altman - offers audience a set of 'pleasures' - our music video and song offer emotional pleasures because it offers the audience to relate to the song - conforms (modernism)
- David Buckingham - genre is not simply given - show the genre through what is contained - conforms
Representation
- David Gauntlett - identities are not given but constructed - the image of the girl is shown throughout the video and the audience build up their own idea of the identity
- Julian McDougall - reality and media becomes blurred and invisible to us - the story shown in our video can be seen as relatable and is a very realistic and understandable story - conforms
- Laura Mulvey - dominant point of view is masculine - we do not have a masculine point of view and the point of view is just from our main character as though we are watching over her - does not conform
Narrative
- Tzetvan Todorov - has a structure of equilibrium - our character is sad at the start, then starts realising that she is better than she thinks and is happy at the end - conforms
- Tim O'Sullivan - media texts has some type of story - our music video has a story with a beginning, middle and end - conforms
- Kate Domaille - every story fits into one of 8 narrative types - our music video does not conform to this because it does not fit into any of the 8 narrative types
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