We used a lot of digital technology throughout our foundation portfolio and advanced portfolio. My creative skills have developed over AS to A2 in various ways. From looking at the originality, style, intertextuality, simulation and consumerism throughout digital technology over the two years it is clear how it has developed.
In AS, the use of digital technology we used was rather basic. For example, our preliminary task in AS used simple shot types and editing techniques. This was because we were getting started in the task and developing our skills. We also copied other videos for technique, ideas and appearance. However, when experimenting with ideas in A2, we were a lot more complex and had to introduce more style to sell our product. We needed to learn about lip syncing and beat editing throughout our work, as well as having more control and better outcomes. Therefore, when looking at how we experimented with ideas and how much we had developed our skills in this area, we can see how my work had become more complex and of a higher quality in A2 compare to AS. This was because we had more of the idea that we needed to sell our product and make sure the audience received what they had asked for and that they like it.
In the research and planning of our thriller we had to use digital technology to find examples of other thrillers we could take inspiration from and to find out the audience of a typical thriller. We did this to comply with the guidelines of what we could create and to not take any risks. In A2 we became more developed in using digital technology when finding an idea. The first way we had to use technology was to find an artist and contact them. This shows development in the fact we are not just using intertextual references to think of an idea but to take an aspiring artist and offer them our campaign to their music. We also had to collect our own audience feedback of the rough cut we created and take this feedback into consideration when finalising the music video.
Considering the amount of technology we used throughout AS for research and planning, production and post-production, it could be said that we was not experimental. In AS we mainly used blogger, Final Cut Pro and sometimes prezi. Our use of digital technology throughout AS was therefore basic and could highly be developed. We used basic methods of technology to get our ideas and information across the portfolio in a simple way that could easily be understood. Comparing this to the work we produced for A2, we can see how much more developed and varied the use of technology is. As well as using blogger, Final Cut Pro and prezi, we also used Wix, Photoshop and created video diaries and voice overs. We had to be more developed in A2 as we needed to sell our products and create a campaign for the music video. Without using softwares such as Wix and Photoshop, we would not have been able to do this as effectively. We also used Final Cut in a more sophisticated way and used it to create hyper reality. For example, in my music video I used an overlay of videos so that it appeared the character was in the room in two different places at the same time. This also creates hyper-reality and originality in the music video. This shows development in simulation and originality from AS because in AS we were more basic as we was almost copying other thrillers and did not want to take risks that may cause our film to have a hybrid genre.
